If you’ve never heard of TikTok, you’ve probably been stuck in a black hole! Kidding aside, TikTok is the hottest social media platform on the face of the Internet right now.
True, Facebook, Instagram, and YouTube are still the market leaders in terms of the number of users. But TikTok has recently surpassed Facebook and Google as the most visited site on the Internet.
It is where the party starts. It now is the trendsetter, the viral video starter, the star maker, and all the buzz and fun originates.
TikTok’s content spreads far and wide — reuploaded on Instagram and Reddit, Twitter and Snapchat. It’s the choice of the new generation. It’s also where the old generation thrives.
Ordinary people are not the only ones flocking to the platform. Powerful brands, news sites, businesses, startups, and small-scale companies are joining too.
It’s not really rocket science why brands tend to gravitate toward the Chinese-owned social media app. Being the platform of choice for Gen Zs and Millennials — the most active age group on the Internet, TikTok provides the major market for money.
Boomers are rarely online, therefore their platform of choice, Facebook, is not becoming a wealthy ad source. TikTok, on the other hand, gives that energetic numbers high.
The pandemic has even made TikTok popular. Now that people are wary of contracting the virus outside, online forms of entertainment — niche expertise of TikTok — became the norm.
So what else do you ask? Billions of active users a month, More popular than search engines, and an age group that buys more than any other, TikTok is a well of markets, audiences, and clients. Therefore, it’s safe to say that joining TikTok can be considered a vital business decision.
Table Of Contents
- Why You Need To Hop on The TikTok Craze
- How To Create Your Own Brand on TikTok
- How to Unfollow on TikTok (without their knowing)
- Unfollowing Someone on TikTok
- Does TikTok Notify The Account You Unfollow?
- How To Unfollow Multiple Accounts
- How To Unfollow Everyone
- What Does Unfollowing Someone Do?
- How To Remove Them as Followers
- How To Block Someone
- The Meaning of Having a Good Follower/Following Ratio (and thus one reason why some unfollow)
- Final Thoughts
- How To Unfollow On TikTok FAQs
Why You Need To Hop on The TikTok Craze
TikTok already has a billion monthly active users. If that alone is not enough reason for you to dive into this platform, then I don’t know what will.
Another reason is that although Facebook is still the leading social media in terms of the number of registered users, TikTok has been perceived more positively than Facebook and other social media channels.
Users feel more comfortable expressing their true selves on TikTok; hence they find the app more authentic and trustworthy.
There, they feel like they belong to a community that respects and understands their identity better than other channels.
Lastly, they find TikTok content to be more unique and original. Therefore it’s a better place for creativity and inspiration.
Authenticity, trustworthiness, creativity, and inspiration — these are the words a business owner wants to hear should they decide to join a social media platform. Thankfully, TikTok has it all.
Not to mention, TikTok is the choice of the younger generation. The Gen Z market share is well known to be enthusiastic, creative, and fun to be around.
Further Reading: Is TikTok the Next Big Thing in Social Media Marketing?
How To Create Your Own Brand on TikTok
It depends on what kind of brand you want to create. If it is a personal brand, you don’t have to overthink your audience. Just be your authentic self, and the brand identity will show off.
However, business brands will have to take the planning up a notch. Since you’re selling products or services, a positive identity matters.
Focus on visual assets first. People will judge you based on what they can see. For starters, try logo makers for TikTok brands. A beautiful viral-worthy TikTok logo need not be expensive and complicated to create.
Then give your font choices some love. TikTok offers a lot of letter styles for captions and thumbnails.
Once your business brand is set, feel free to post content and generate interest around your niche.
Don’t forget to have fun! Remember, TikTok is all about authenticity. Too much staged videos are not the hype there.
If you’re lacking inspiration, check out one of the top 10 TikTok accounts above for ideas!
Further Reading: TikTok Marketing: 5 Reasons Why, 5 Strategy Tips How, and 5 Examples to Help You Master the Channel
How to Unfollow on TikTok (without their knowing)
While it’s mostly fun on TikTok, there comes a time when you need to refresh your Following page. Sometimes, the content you see doesn’t add up to the experience you’re going for. In this case, you have “unfollow” as an easy resort.
How do you unfollow someone on TikTok? And will they be notified of your actions?
Unfollowing Someone on TikTok
It’s easy to unfollow a TikTok account. There are two ways.
- You can go on your Following page, view one of their content, and click on their profile to the right.
- Use the search bar and type in their account name. Click on their account.
Either step leads you to the account profile you wish to unfollow. You’ll see a person with a check icon just below their picture – there is a pink square around the appropriate section in the picture below.
Click on it, and it will turn to “Follow.” That means you’ve successfully unfollowed the account.You can see what it should look like once again in a pink rectangle below:
Does TikTok Notify The Account You Unfollow?
Like all social media platforms, TikTok does not notify an unfollow action. Only a follow will notify the user. This helps protect people’s privacy if they choose to distance themselves from someone’s account. Also, it prevents negativity from spreading, as unfollowing someone can sour relationships between friends.
But it’s not as if they wouldn’t know. TikTok still lets you see who unfollows you by going through your follower list. If an account is missing from the list, then it’s either they unfollowed you or blocked you.
Another way is through their Following page. They could eventually find out that your videos don’t show up on this page. It only means that the account chooses to unfollow you.
Blocking someone is an entirely different thing. Once someone blocked you, you won’t see them wherever you look, not on the Foilogin page, following list, and even if you search for their account using the search icon at the upper right of the feed.
How To Unfollow Multiple Accounts
TikTok also understands that sometimes you need to unfollow not one but multiple accounts. There could be many reasons why someone chooses to unfollow by bulk.
It could be that the following surpasses the follower numbers. It could also be that the account owner wants an overhaul of their “Following” feeds. Or they just want to replace some accounts with other creators that match their preferences. And many more reasons that are personal to the account owner.
Fortunately, TikTok lets its users unfollow several accounts in one go. And it’s easy as unfollowing one by one.
Just go over to your profile account. There, you’ll see the “Following” and “Follower” tabs. Click “Following.” And you’ll have access to a list of accounts that you follow in chronological order.
If you happen to know the date you followed an account, you will get a glimpse of where it lies in the sequence. It’s important to understand this as TikTok does not provide a search button on the list. So you’d have to scroll down to see the accounts you wish to unfollow.
You’ll see that beside the account is a white box that says either “Following”, if you are following a user and they are not following you back, or “Friends” if you are mutually following each other like in the picture below.
Tap the “Following” or “Friends” button, and you’ll see that you’ve successfully unfollowed an account as pictured below.
Do this step on all accounts you wish to unfollow. A single tap is all it takes. Within seconds, you will have successfully unfollowed more than 20 accounts.
How To Unfollow Everyone
TikTok does not allow you to unfollow everyone in a single click. Like unfollowing several people, it may take a few steps before you get to see your following list clean.
There are two ways to unfollow everyone on TikTok. The first way is you manually go over your list and click on every account with a “Following” button on the side.
This might be a good idea only if you follow a few dozen accounts. But if the number goes above a hundred, you might need a little help from an app.
Some apps like Auto Click can help you automate several clicks at once. After downloading, set the pre-clicks, and you’re good to go. One click every time you scroll, and you can instantly unfollow up to seven accounts.
However, even with this technique, you cannot unfollow all from the list instantly. The difficulty triples when you follow a thousand accounts. Spend at least a few minutes a day to wipe out your following.
If you really need to get rid of your following and you have no problem with starting over again, it might be a good idea to delete your account. Take note that deleting an account will erase all of your content and data as if you’re back to zero.
What Does Unfollowing Someone Do?
There are certain things that can happen once you choose to unfollow someone on TikTok. First, you won’t notice their content on your Following page. The only way to see their videos is by a chance encounter on the For You Page. Or by searching their account using the search icon at the upper right of the feed.
Another factor that might not be available to you should you unfollow an account is the message option. You can only message someone if you follow each other. If not, messaging is prohibited. The message button that used to be in their profile will be gone the moment you unfollow that certain user.
However, unfollowing someone won’t delete their comments on your videos, your comments on their videos, their comments on videos you downloaded, and even their likes on your content. These data will still be there irrespective of follow and unfollow status.
How To Remove Them as Followers
If you don’t want an account to see your content, you need to remove that person as a follower.
This time, instead of going to their profile account, head on to your own account. Click on Followers, and you’ll be presented with a list of accounts that follow you. Scroll down till you see the account you wish to remove. Go to their profile, tap on the three-dot button in the upper righthand corner, and lastly, select the Remove this follower option.
You’re all good. That account will not be able to view your account or your content. The only way they will encounter you is through the For You Page as it is a random selection of followed and unfollowed accounts.
Just like the unfollowing options, TikTok won’t let them know that you’ve removed them as your followers.
How To Block Someone
Like all social media accounts, TikTok lets you block anyone. This way, you cannot message, like, follow, or comment on each other’s videos. It’s as if your account does not exist at all.
To block someone, follow the exact same instructions provided in the how to remove someone as a follower section. Right next to the Remove this follower option you will see a Block option.
The only way to do mass blocking is to mass block people who comment on one of your posts, To do this, long press on a comment, and it will direct you to a window with a few options. Click on Manage multiple accounts and then select up to 100 accounts. Tap more and block accounts.
This comes in handy when you think the account has commented inappropriate things, keeps on harassing you through direct messages, their content is not your preferred videos and many other valid reasons.
And good thing if you change your mind, it’s very easy to reverse the decision. Just turn to their profile, tap the three-dot icon and choose Unblock.
Further Reading: How to Get Unshadowbanned on TikTok: 5 Things to Try
The Meaning of Having a Good Follower/Following Ratio (and thus one reason why some unfollow)
There’s a lot of reasons why some people choose to unfollow someone on TikTok. But one of these is that sometimes, the following count exceeds the follower count. Meaning a user has a higher following than the number of followers.
Although this is not a thing of concern for most people, brands that want to partner with influencers do consider this information. A good ratio of following to followers is 1:2, 2:10, etc. If it’s the reverse, then chances are you might not sell a product or a service well. In other words, you’re not yet an influencer yet.
And so, for other users, an influencer status is the goal. Hence, they limit their following while allowing their followers to grow. If their following numbers surpass the number of those that follow them, they tend to unfollow accounts.
If you notice that a follower chooses to unfollow you, this might be the reason. Fret not, as I’ve mentioned, this ration information only matters for personal brands and business accounts on TikTok.
If you’re on the platform to have fun, then by all means, do follow and unfollow whoever you wish. It’s just important to know this in case you want to level up your personal brand and want to earn from yourfollowing you’ll want to be cognizant of this ratio.
Further Reading: TikTok Influencer Marketing: The Complete Guide to Get You Started
Like all social media platforms now, TikTok allows users to curate their experiences. They can choose who to follow, who to unfollow, who to block, and who to become friends with.
They give their users the ability to use the platform however they wish. By providing the perfect content, TikTok enables users to control their emotions while on the platform.
In short, TikTok cracks the code of new generations’ social media preferences.
Further Reading: How To Add A Sound To TikTok And 6 Tips To Make It Go Viral
Marvin Espino is a writer from the Philippines. A marketing specialist from DesignCrowd and BrandCrowd, he has written several pieces on branding, marketing, and design. When not working, Marvin hoards well-written short pieces of writing. He’s also an avid fan of baking and singing.
Hero photo by Zachary Kadolph on Unsplash
How To Unfollow On TikTok FAQs
How do you quick unfollow on TikTok?
Here are the steps on how to quick unfollow on TikTok:
1. Open the app and go to your following list.
2. Then, tap on the three dots next to each person you want to unfollow. A pop-up window will appear asking if you’re sure you want to unfollow the person.
3. Tap “Unfollow” and repeat this process for each person you want to unfollow. You can also bulk unfollow people by going to your profile settings and tapping “Manage my account.”
4. From here, you can select the “Following” tab and then tap “Unfollow all.” Keep in mind that this will unfollow everyone that you are currently following, so use this feature carefully.
How do I unfollow bulk people on TikTok?
These are a few different ways to unfollow bulk people on TikTok:
1. Go through your following list and manually unfollow the people that you don’t want to follow anymore.
2. Use TikTok’s “unfollow confirmed” feature.
3. Use a third-party app to help you unfollow bulk people on TikTok.
Can I mass unfollow?
Yes, you can mass unfollow. But before you hit that unfollow button, there are a few things you should keep in mind. First, mass unfollowing can come across as abrupt and rude. If you’re trying to reduce your social media footprint, it may be better to slowly unfollow people over time. Additionally, mass unfollowing can result in you missing out on important updates from friends and family.
How do I unfollow multiple people at once?
There are a few different ways that you can unfollow multiple people at once on social media:
1. Use a third-party tool that allows you to mass unfollow users with just a few clicks.
2. Use the built-in unfollow function on the social media platform itself.
3. You can also go to your friends list or follow list and select the “unfriend” button next to each name.
Can you unfollow 1000 people?
Yes, you can unfollow up to 1,000 people per day. The limit exists to prevent abuse and spam. If you need to unfollow more than 1,000 people, you can do so by completing a captcha test. This proves you’re a human and not a bot. The process is simple and only takes a few seconds. Simply enter the characters you see in the image and click “Submit.” Once you’ve passed the Captcha test, you’ll be able to unfollow up to 1,000 people.
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How do I remove following from TikTok? ›
Go to your own profile page and tap the Following option underneath your username. 2. You'll be shown a list of everyone you're following. Tap the gray Following button to the right of a user's name to unfollow them.Can I hide following in TikTok? ›
Luckily, TikTok allows users to hide their list of followers, and we will see how to go about it in a few. The quickest way to hide your followers on TikTok is by changing your “Settings and Privacy” and setting it to “hide”.Will someone know if you block them on TikTok? ›
TikTok never sends any notifications to the blocked person. Blocking someone is probably the right privacy feature in TikTok. You can control who can see your videos and posts rather than keeping the account private.What happens when you remove a follower on TikTok? ›
Remove a follower
If you no longer want a user to follow your account for any reason, you can remove them from your followers from your "Followers" page or their profile. When a user is removed from your followers, your videos will not appear in their "Following" feed.
Open Users tab and get access to all Instagram accounts you follow. Click Not followers and see a list of all users that don't follow you back. Click Select All and then push Unfollow the users button to mass-unfollow all Instagram accounts that don't follow you. That's it!How many people can you unfollow per hour TikTok? ›
You can follow a maximum of 200 accounts and unfollow a maximum of 200 accounts on TikTok daily. If you exceed limits, you can experience a TikTok shadowban. A TikTok shadowban is an automatic process when your account gets banned, but you won't be aware of it.Can I see who just unfollowed me? ›
To find out who unfollowed you, click on the first tab at the bottom left corner. Now, click on 'Unfollowers'. You can also find out who does not follow you by clicking on 'Not following you back'. To find out people that follow you, but whom you do not follow back, click on 'You are not following back'.How do you check who unfollowed you? ›
Simply head over to their Instagram profile and tap the box that says “Following.” There, you'll see a list of people that person is following. If you know for sure they were following you, but you're not on that list, you can safely assume you've been unfollowed.Can someone still message me if I unfollow them on TikTok? ›
Only your friends can send you a direct message. That means that you need to follow each other for a user to communicate with you privately. It doesn't matter if you have a private or public profile. To keep a user from sending you a private message, you can simply unfollow or remove them from your followers.How do I hide my following? ›
Tap the profile icon at the bottom-right corner of Instagram. Tap the three lines at the top-right and select Settings. Tap Privacy. Toggle the "Private Account" slider to the On position to limit the visibility of your posts, stories, and following list just to those who already follow you.
How do you see hidden followers on TikTok? ›
Launch TikTok app. Tap the “Search” icon in the upper-right corner. Find the profile you want to inspect using the search box at the top of the interface. Tap the “Followers” section beneath the account username.Can you see how many times someone viewed your TikTok profile? ›
You can turn your Profile view history on or off in your privacy settings or on your Profile views page. Turning off profile view history means you will not be able to see who has viewed your profile, and others would not be able to see that you've viewed theirs too.What does it look like when someone blocks you in TikTok? ›
Step 1: Navigate to the TikTok Search page. Step 2: Type the username of the account. Step 3: If you attempt to follow them and receive the message "you cannot follow this user," this means they have blocked you on TikTok.What does a blocked person see on TikTok? ›
If you're blocked, their account will hide its bio and videos, and you will see "You can't view this person's videos due to their user privacy settings". This may not mean you are blocked, however—some accounts are hidden to everyone except a few people. Tap Follow.What does removing a follower do? ›
You can remove followers on Instagram so that they can no longer view your content. You can remove a follower from your Followers list on your profile, or from the follower's profile. When you remove a follower, they aren't notified of the change, but they can still request to follow you back.When you remove a follower do you still follow them? ›
As mentioned before, follow is a one-way link on Instagram. So even if you remove them as your follower, it doesn't impact anything from your end.How do I unfollow without unfriending? ›
When you unfollow someone, you won't see their posts in Feed, but you'll still be friends with them. Tap on the top right of their post. Select Unfollow [Name]. Go to the profile, Page or group you want to unfollow.How can I unfollow everyone instantly? ›
We advise you to use such app as "FollowMeter" if you want to automatically unfollow everyone. The app is designed to track statistics on Instagram: see who has unfollowed or followed you, who you're not following back, who isn't following you back, etc.How long is the unfollow limit? ›
Want to unfollow some accounts? Don't do it all at once. If you unfollow more than 150 per day, your account could get temporarily banned.
If your page is comparatively new, the follow and unfollow limit can be reduced to 150 Instagram users every day. What more, your following and unfollowing activity on Instagram must look natural. If you make it run over the cup, Instagram can block your account before you reach the 150-200 accounts limit.
What is the safest unfollow app for Instagram? ›
- FollowMeter for Instagram. ...
- Unfollowers & ghost followers. ...
- Reports+ for Instagram. ...
- Follower tool for Instagram. ...
- Unfollowers for Instagram, Lost. ...
- Follower tracker for Instagram. ...
- Unfollowers & Followers for Instagram. ...
- Followers Chief.
The app Followers+ has made it easy for users to find out. They reveal who unfollows you and when they do it. You can also see how many users you follow that don't follow you back. The world knew almost immediately when model Bella Hadid unfollowed superstar Selena Gomez due to some scandalous celebrity gossip.Is the app followers safe? ›
Are Instagram Follower Tracking Apps Ever Useful? These apps have a variety of problems including security and reliability issues. This means that downloading these apps isn't a good idea. Even if you download one to check and then change your password right away, you'll still get bad information.Is Followmeter free? ›
The app offers 3 different types of subscription options: PLUS Monthly - $4.99 for 1 Month which renews monthly. PLUS 6 Months - $17.99 for 6 Months which renews every 6 months. PLUS Yearly - $24.99 for 1 Year which renews every year.Can I see who unfollowed me on Facebook? ›
“To check out your current followers go to the “More” tab located on your profile page and click on 'Followers',” Vaughan said. “If someone who's still on your 'Friends' list is missing, it means they've unfollowed you.”Do you get a notification when someone unfollows you on Twitter? ›
Yes. You can unfollow other accounts at any time. Twitter does not send a notification when you unfollow someone.Will someone know if I unfollow them? ›
Unfollowing someone means you will no longer see their content in your feed. If they have a public account then you may still be able to see what they post by visiting their profile directly. If you choose to unfollow someone on Instagram they will not receive a notification saying that you have done this.What does the unfollow button on TikTok look like? ›
The icon is black with a white music note on it. You can find it on your Apps menu. Tap the figurehead icon on the bottom-right. You can find this button in the lower-right corner of your screen.What happens when you mute someone on TikTok messages? ›
“Now, the host or their trusted helper can temporarily mute an unkind viewer for a few seconds or minutes, or for the duration of the LIVE. If an account is muted for any amount of time, that person's entire comment history will also be removed.How do I get rid of followers and following? ›
- Tap your profile picture in the bottom right to go to your profile.
- Tap Followers at the top.
- Tap Remove to the right of the follower you'd like to remove, then tap Remove to confirm.
How do I delete all my followers on TikTok? ›
All you have to do is put your credentials into the app and it will display all your followers on your account. Simply choose the Unfollow option. According to your bot settings, the apps will automatically unfollow all of your followers within a day or possibly sooner.How do I stop someone from following me? ›
You can remove followers on Facebook by changing your settings to exclude any followers you're not friends with. However, if you want to prevent a particular follower from following you, you have to either block the person, or add them to your restricted list.How do you remove followers you don't follow at once? ›
Open Users tab and get access to all Instagram accounts you follow. Click Not followers and see a list of all users that don't follow you back. Click Select All and then push Unfollow the users button to mass-unfollow all Instagram accounts that don't follow you. That's it!Can a follower see my posts if I remove them? ›
Yes. Removing a follower only stops them from seeing your uploads in their newsfeed. Although you've removed them, they can still view your account by going to your account page. You have a few options to prevent this.What happens when you unfollow someone on TikTok? ›
When you unfollow someone on TikTok, their content will no longer appear in your feed. However, they may still be able to see your profile and posts if you haven't set your account to private. Besides, the person you unfollow won't be notified about the same. Here're some more TikTok tips and tricks you can check out.What happens when you block someone on TikTok? ›
Blocking users disables them from viewing your videos or engaging with you through direct messages, comments, follows or likes.Why do people follow and unfollow on TikTok? ›
People want to get more follower and they follow first and want to get back follow. After they unfollow to show other they have more follower than following. Its not happened only on TikTok its always happening on Instagram,Twitter and many other social applications. This is a strategy to increase users on Tiktok.How many views on TikTok to get paid? ›
To start making money on TikTok:
You must have a minimum of 10,000 followers. Your videos must have 100,000 video views in the past 30 days. Your account must adhere to the TikTok Community Guidelines and terms of service.
New to TikTok and want to learn how to follow your new fave TikTokers? We've got you covered. Following a user on TikTok is very straightforward and makes it so their videos will show up on your "Following" page. Following a user will also help curate your "For You" page.